SEO - the power of images

In the past, typing a search into Google images meant getting many mixed images that may have not given you exactly what you were looking for. Google is experimenting with a new breed of images called "Google semantics" in Google Labs, it is a process of separating images by likeness, so say if you typed "Jaguar", which were you looking for? The car? The Animal? The symbol?, this helps separate the images into like sub folders where you choose the ones which are relevant to the type of images you're looking for.

Furthermore, it is vital for you to use Google images in order to increase your rankings. Why you ask? Because just as many people who search on the regular Google Query search on Google images, whether it's to find pictures of their favorite animal, find pictures for their website, school project, or because they're simply bored and trying to gain knowledge, it is imperative that your website is listed on Google images.

What I bet you didn't know is that Google Images not only yields searchers to look at the image posted, but your website appears on the bottom after a pic is clicked on, meaning many searchers end up looking at your website once they found a image they like. So the question is, how do you go about using images on your website to gain Google traffic through images? every image that you use on your website is equally important as the next, make sure to name your images something which is relevant to what people search, so if you have a group of business men standing around then you can call the image "business men group" or "teamwork" these are terms which are often searched on Google Images. Your image may not make the first page of images, but that does not matter, people will often click for endless pages to look at all the pictures, meaning there is an extremely high chance that your picture will be clicked on; remember, one visitor is better than none.

If you run an adsense campaign, this is an amazing way to gain cheap traffic without having to do an extra work. Make sure that your alt tags on images also feature keywords which people search for on both organic google and google images, this gives great relevancy not only to have the search engine spider crawl your website and place you on extra keywords, but to also put you on Google Images for costless traffic.

So in order for you to be successful, remember that with Google adding 'image semantics' and changing the way images are read on Google, you will be placed on more relevant images and your chances of appearing on first pages will increase exponentially. Many companies do not know the power of Google Images and often name their images by random names without paying attention to the keywords they are using in their alt img tag text and in the name of that specific image.

Put your mind forth and set image names and alt img tags for all your images, you will start seeing relevant traffic grow on your website.

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